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Attract Customers Deep Into the Night with Backlit Displays

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backlit displaysWith many outdoor retractable banners, your advertising is only as effective as the sunlight is. Some time around dusk that bold, attention-grabbing advertisement in your shop window or on the sidewalk becomes less effective with each moment of the sun’s descent. By the time nighttime revelers are filling the streets around your business, the sign might as well be put away until tomorrow morning.

This is why so many businesses invest in backlit displays, especially as summertime fun has young consumers relieved of “school nights” staying out later. Grabbing their attention is easy with the right message and a well thought out advertisement design. The sign can be just as effective as the ones you post in the daytime with the versatility of being able to get attention well into the night.

Capitalizing on the heavy foot traffic and more robust financial activity of the warmer months is a must for every business. By utilizing a backlit display, your shop or establishment will stand out and can continue to draw people in after dark. The results will be filling up coffers in advance of a slower winter business, built more on customer loyalty and necessity than new curious shoppers.


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